Bingoistic – Bing Review

Microsoft is launching Bing with great fervor and is optimistic about the success, so don’t take “Bingoistic” as (Bing + Jingoistic) take it – Bing + Optimistic.

Microsoft (MSFT) is lunching Bing soon. Google has successfully engraved the noun Google to Google verb for search. It will be premature decision to say anything about Bing. MSFT is launching a campaign costing $80 million to $100 million for Bing. MSFT has hardly lost a war in most of the business arena. It has been observed whenever MSFT launches a product people start commenting negatively without analyzing the potential of the product.

There are some salient features I would like to touch upon which I found is interesting.

1. Price Comparison - Detailed

2. Health - Smart Decision

3. Travel - Insight and graphical representation of Result

4. Local - In depth Result

Media is speculating a lot over the potential of Bing. There are some obvious question came up and discussed in the media – Will Bing erode the market share of Google?

Looking at the presentation at Bing official website one thing is clear that Comparison, travel, local listing and health related sites will have tough times in a year or so.

Media and technology thinkers have different view on Bing. Some are saying it will be a flop show some are contemplating that it will remove the noise level compared to Google. Historically whenever Microsoft has launched a product there are so much speculation. People are commenting Microsoft is now Behemoth and it is losing innovation quotient and maneuverability.

Let us wait and watch till the launch of the Bing to come in action!

Cloud Computing - Media Insight of Technology World!

A Cloud with silver lining!





Cloud Computing is latest catch phrase of web sphere. Cloud computing is a movement of Web 2.0. It is a method by which computing will enable great ease to the end user with minimal resource consumption. It is a kind of technological advancement where networking will brush with computing. The whole movement of Web 2.0 has clear agenda user friendly system at low cost!
The concept of cloud computing has bring revolution in great way like SaaS (Software as a service), IaaS (infrastructure as a service), PaaS (platform as a service). The layers of the cloud computing is quite interesting.
The very architecture of cloud computing is opening Pandora box of security, data safety, gen next technology, etc.
According to Wikipedia "Cloud Computing is a style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet". This catch phrase has been used by stalwarts like Tim O'Reilly, Richard Stallman, Artur Bergman, Larry Ellison and what not of technology world.
Larry Ellison went to the extent of commenting about cloud computing as “the computer industry is more fashion-driven than women's fashion and cloud computing is simply the latest fashion.

Virtual Computer with the help of Ghost…

Virtual Computer with the help of Ghost…
This seems some weird but it is really great digital technology advancement. Virtual Computer is like virtual machine, it creates a layer between computer platform and upper software. This is one great way to interact and share. I have been using "G.ho.st" web operating system and it is really fantastic idea. Kudos to the "G.ho.st"!

Below is the information about it. Let’s experience weborates! (Web Operate System)
Ghost Inc. (always written "G.ho.st" which is the company's web address) was founded in 2006 by Zvi Schreiber with the vision of utilizing the web to deliver a free Virtual Computer to every human being.

How technology is helping digital advertisement.

Hi all,

I would like to elaborate with some points that how technology is helping digital advertisement.

QR (Quick response code) code is basically two dimensions bar code invented by Japanese company Denso Wave. In fact most of the SCM/ ERP services are adding value to digital advertisement. For instance follow the below URLs & you would be able to understand how QR code can be used in digital / Mobile advertisement.

Quick response code is changing the way we shop, we respond to an ad in greater way.

GPS was basically started in logistic/SCM/ERP sector. Now digital ad agencies are promoting contextual ads through that channel, so technological development & inventions are shaping the digital way of advertisement.

There is only one Geo location where Google is lagging behind in search percentage that is Japan.

Google has tied up with DoCoMo & if we analyse the QR code mobile ad it is really surprising to see how technology is changing the digital advertisement.

Android, Chrome what next

When Google acquired Android a start up in 2005, no one would have thought that Google will enter in web browser & mobile operating system market.

Android is a software platform and operating system for mobile devices based on the Linux operating system developed by Google.

Google launched Chrome a web browser with good functionality in 2008.

One can say Chrome is hybrid of open source browser & close source browser.

It is my strong believe that Google will launch an Operating System as an open source for PC too.

Since Android is there for mobile devices i can not doubt that Google will enter PC operating system market.I believe that Google is getting help from open source community to fight Microsoft.

Google is trying to fade away the brand positioning of "Windows" & trying its best to dethrone the leadership through his collaborative efforts.

http://code.google.com/android/

I would like touch upon some stats:-

Year Mobile Users PC Based Browsing

2000 0 .5 Billion 0.3 Billion

2005 2.1 Billion 1 Billion

2007 3.3 Billion 1.3

So looking at the stats it gives us picture that Google wants to woo mobile customers first then PC based browsers. In fact PC browsing has not grown at the speed of mobile users. In the year 2007 mobile users is almost three times than that of PC browsing.

Presently most of the mobile phones are having browsing facility in developed & developing countries & mobile browsing has grown at exponential speed. So there is a huge prospect is there which Google wants to grab first as a free service. Microsoft already has presence in Mobile browser but free browser from Google will give great boost to this industry and it will lead to more development in mobile browser segment. Android is open source initiative by Google & thousands of open source developer can really make a difference by enhancing the functionality of the browser. So one can say that it is kind of collaborative initiative by Google. So development will impact software & hardware market too.

This development in web world will bring ups & downs as usual. In fact world is curious about the development & if one would like to know more please watch the video following the above link.

Google Ad Serving

Hi All,

This post is related to Ad Serving

Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.

Google had not accepted third-party tags in the past because we didn't have a process for reviewing ads to make sure that they comply with our format standards and policies, which were established to ensure that ads we serve provide the best possible user experience. Now that's in place.

Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:
Companies which are allowed to third party Ad serving.
Advertiser ad servers: DoubleClick (DFA), Mediaplex
Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
We will be certifying more third-party partners in the future.

Advertisers and agencies will now be able to manage their Google content network campaigns with the same systems they use for other online campaigns, which is helpful for determining the effectiveness of their online advertising mix. Further, this new service gives advertisers and agencies more opportunities to increase their return on investment and reach new audiences in informed and creative ways. The response from those testing early versions of the program have been positive.

For publishers on the network, this program offers a way to expand their advertiser base and enable advertisers to better understand the value of their inventory, with the goal of increasing their overall revenue. And they'll be able to show more compelling display ads to their visitors, enhancing their web experience.

So this news is going to redefine the Ad serving world & this will affect the Balance sheet of Google in positive way.

I believe, if we analyze the growth of Google from BCG Matrix it is in the phase between Star & Cash Cow.

Pandey

India, Pune

+91 98232 96501

Page Load Time - New Dimention Of Optimization

Hi All
This information may be helpful to you in optimization time.
Web Page Load Time time taken by the browser to open a web page with full functionality.
It is widely accepted that fast-loading pages improve the user experience. In recent years, many sites have started using AJAX techniques to reduce latency. Rather than round-trip through the server retrieving a completely new page with every click, often the browser can either alter the layout of the page instantly or fetch a small amount of HTML, XML, or java script from the server and alter the existing page. In either case, this significantly decreases the amount of time between a user click and the browser finishing rendering the new content.

Right from February 2008, you'll be able to see a grade for your website's load time in your Ad Words account. 'Load time' refers to the amount of time it takes for a user to arrive at your functional landing page after clicking your ad.
"Several weeks after your load time grade becomes visible, it will begin to impact your landing page quality and, therefore, your Quality Score. We recommend working to improve your load time during this interim if it's received a low score.
Why is load time a factor?
Users value ads that bring them to the information they want as efficiently as possible. A high-quality landing page should load quickly as well as feature unique, relevant content. Fast load times benefit advertisers as well, since users are less likely to abandon a site that loads quickly.
How is my load time graded?
Each of your keywords will receive a load time 'grade' depending on the destination URL associated with that keyword:
If you assigned a keyword-level destination URL to a particular keyword, then the keyword's load time grade will be based on that URL.
If you didn't assign a keyword-level destination URL, then the keyword's load time grade will reflect the slowest load time among threads in the ad group.
Note that evaluation of load time is calculated relative to the average in your geographical region."
My Next posting would be Tips to keep your load time at relatively low level.
Regards
Praveen Pandey