their client for better result in search engine. Online shopping trend normally has several factors
which matters the most like PPP(purchasing power parity) of a nation, VALS( value and lifestyle) study of the place and a lot more factors. In the search of excellence companies are paying to Media company hell lot of money.
I am almost an year old in this industry and i have found that strategic planning for the whole excercise some time missing. Media planning, Brand Management, Reputation Management these terminologies has cropped up and getting attention also.
In my opinion basics should be followed to make any excercise.
Basic will be more intrusive word so i will suggest Online marketer
1. Reserach how Bots/crawlers works.
2. Always be honest to clients money.
3. Trend analysis is a must; it changes faster than fashion.
4. Do not use taboo techniques to achieve the goal; bacause lots of goals makes the strategy
and playing with it may be harmful.
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