Thursday, December 20, 2007

Paypal vs. Google Checkout in the UK

Google's Checkout has not picked up fast on many front.

Although the two sites are competitors, they have quite different sources of traffic. As you would expect, the majority (59.1%) of Paypal’s traffic comes from its parent, eBay (combined UK and US sites), with another 12.4% from Google (UK and US sites again). A further 11.7% comes from a combination of email providers, social networks and banks; but just 2.2% comes from non-auction Shopping and Classified sites. This compares with 45.3% for Google Checkout, which helps explain the large number of retailers in the table below llustrating the top 20 upstream sites visited before Google Checkout last week.

I would like draw attention one of the creative positioning of product Bill Me Later, Though it has not launced in UK.
There is still ways to go as far as "Idea Churining" concern.
Google is trying in many verticals & would like to be Master of all trade!!
I would like to touch upon the example of Google base also in that context.
In fact Google is trying to launch "Knoll"
In fact anyone can guess that Google is trying to compete with Wikipedia.
Online Knowledge Repository is the positioning of Google may not pick up as Wikipedia has.
In fact in this context early mover is always be ahead of the competition.

Praveen Pandey
Cheers!!!
India, Pune
+91 98232 96501

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