A/Optimize - Page Load Product

Since page load factors got publicly included in Google webmaster tool there is uproar in media, seo consultancy, web development field. There are so many tools/product (Aptimize) / extensions Yslow / add ons (Page Speed)  like are popping up every day.
Recently i found that there is a company named Aptimize has launced a product to bring down the page load.
There are many factors matters for the devil called "Load"
To name a few which contribute

1. HTTP requests
2. File Size HTML, JavaScript, CSS
3. The cache and many more factors.
4. CDN - Content Delivery Network Strategy
5. Server Side Settings e.g  Compression (Zip) settings for CSS, Java etc.

The basic is still in place.
1. TG should be happy - If any website's TG is India, learn average speed of the Indian internet surfers.
2. Too much of information should be avoided, TG should not be loaded or hammered with information.
3. KISS - Keep it sweet and simple.
4. Understand & Research the likings of the TG and deliver it.